AVIANA BEA

Phone (563)549-1166   E-mail avianabea4@gmail.com

Education 

The University of Iowa, Iowa City, IA

Bachelor of Arts, Enterprise Leadership Anticipated May 2023

FIT Fashion Styling Foundations Certificate May 2023-May 2024

Professional Summary

I’m a fashion professional who thrives at the intersection of creativity and strategy. From styling clients and shaping retail experiences to developing sustainable brand concepts, I focus on helping brands tell stories that resonate. My background in creative direction and fashion photography allows me to craft visual narratives that elevate brand identity and engage audiences. My passion lies in blending culture, sustainability, and style in ways that feel authentic– creating fashion experiences that connect with people and leave a lasting impression.

Work Experience 

Entrepreneur 

John Pappajohn Summer Accelerator Program, Iowa City  May 2022-July 2022

  • Participated in business model canvas training and refined pitches weekly to present to business professionals

  • Engaged with the community by attending networking events and interviewing 100 potential customers

  • Identified business development challenges and took part in workshops to create a scalable fashion business while also establishing relationships with a manufacturer for production

  • Conducted target market research to analyze competition and emerging trends, using insights to shape brand identity, creative direction, and positioning for a new fashion label

Boutique Stylist & Marketing Assistant  

Pitaya, Iowa City, IA   July 2022-October 2022

  • Sourced and styled models for seasonal photoshoots, coordinating wardrobe, posing, and creative direction

  • Managed the boutique’s instagram account, creating engaging content to drive brand visibility and customer engagement that attracted 50+ customers referencing styled looks from our page

  • Executed visual merchandising and styled mannequins to maximize product appeal and sales

  • Supported the buying team by tracking trends and selecting new inventory, resulting in 10+ successful inventory selections

Merchandise Manager  

Aerie, Iowa City, Iowa     June 2023-November 2023

  • Maintained professionalism while resolving client and team issues in high pressure situations 

  • Elevated guest experience by adhering to brand standards through effective merchandising, making necessary adjustments to optimize sales, ensuring stock replenishments, and styling guests in the fitting rooms to increase UPT

  • Analyzed productivity reports and coached brand ambassadors, improving KPI performance and team efficiency

  • Supervised store operations, including handling shipment for new floor-sets, and attending meetings with corporate officials to align on sales strategies and communicate regional trends that improved store performance

Assistant Department Manager/Personal Stylist 

 Nordstrom, Houston, Texas    January 2024- Present 

  • Gained cross-functional experience in sales, operations, and services to strengthen Nordstrom’s market positioning, while building relationships with top sellers, buyers, and regional executives 

  • Achieved $15,000 in product sales within the first week and built clientele through customer outreach while leading multi-million dollar departments to a 10% increase in Q4

  • Boosted sales by developing innovative merchandising strategies and executed a Frame denim fitting event, combining personalized fittings, styling expertise, and brand storytelling

  • Delivered personalized styling services tailored to clients’ lifestyles and occasions, enhancing customer satisfaction and driving repeat business