AVIANA BEA

Phone (563)549-1166   E-mail avianabea4@gmail.com

Education 

The University of Iowa, Iowa City, IA

Bachelor of Arts, Enterprise Leadership Anticipated May 2023

FIT Fashion Styling Foundations Certificate May 2023-May 2024

Relevant Coursework

  • Business Consulting: Evaluated the global consulting market to identify areas of competitive differentiation and researched proper digital marketing skills and human capital trends to propose to our client

  • Managing the Growth Business: Generated a cradle-to-grave company through a simulation in an emerging market by working with a team and learning how to optimize the entire company 

  • Entrepreneurial Marketing: Developed a well-defined marketing plan for sustainable fashion by analyzing market potential, designing promotions and sales programs, and assessing ongoing customer needs 

Work Experience 

Boutique Stylist & Marketing Assistant  

Pitaya, Iowa City, IA   July 2022-October 2022

  • Sourced and styled models for seasonal photoshoots, coordinating wardrobe, posing, and creative direction

  • Managed the boutique’s instagram account, creating engaging content to drive brand visibility and customer engagement

  • Executed visual merchandising and styled mannequins to maximize product appeal and sales

  • Supported the buying team by tracking trends and selecting new inventory

Entrepreneur 

John Pappajohn Summer Accelerator Program, Iowa City  May 2022-July 2022

  • Participated in business model canvas training and refined pitches weekly to present to business professionals

  • Engaged with the community by attending networking events and interviewing 100 potential customers

  • Identified business development challenges and took part in workshops to create a scalable fashion business while also establishing relationships with a manufacturer for production

  • Conducted target market research to analyze competition and emerging trends, using insights to shape brand identity, creative direction, and positioning for a new fashion label

Merchandise Manager  

Aerie, Iowa City, Iowa     June 2023-November 2023

  • Preserve a professional demeanor and resolve issues during high-pressure situations

  • Prioritize guest experience by adhering to brand standards through effective merchandising, making necessary adjustments to optimize sales, ensuring stock replenishments, and styling guests in the fitting rooms to increase UPT

  • Examine productivity reports to leverage KPIs and provide coaching to brand ambassadors 

  • Supervise store operations, including handling shipment for new floorsets and managing register opening and closing procedures during shift changes 

Assistant Department Manager/Personal Stylist 

 Nordstrom, Houston, Texas    January 2024- Present 

  • Gained cross-functional experience in sales, operations, and services to elevate Nordstrom’s market positioning

  • Actively engaged in networking activities within the market, connecting with top sellers, leaders, regional executives, and fashion buyers to foster professional relationships and exchange insights 

  • Achieved $15,000 in product sales within the first week of assuming the seller role and built clientele through customer outreach while leading a multi-million dollar department

  • Learned and applied division-specific standards, including key performance metrics, to enhance operational efficiency and drive results 

  • Proven ability to boost sales by developing innovative merchandising strategies and creating style boards based on client wish lists